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Tag Archives: “selling cars”

Out of My Element

This week is an exercise in stretching myself. My husband will be out of the office most of the week and I will be fielding most of his calls and handling whatever comes my way.

It’s exciting to try new things. Most days I see how he does his job but ultimately he does it without much advice from others. I watch and listen to how he evaluates vehicles, how he interacts with the customers, how he tries to put out fires without losing a customer when problems arise. Until you are actually in the position without someone else to consult you really don’t know difficult the job is on a daily basis.

He brings approximately 35 years of experience to his job in buying and selling vehicles as well as being a  mechanic which doesn’t hurt if you are going to sell cars. I’ve done bookkeeping for the business for many years and do the paperwork with the customers for buying and financing vehicles. It’s a whole different ballgame giving enough information to the customer and putting them at ease in the car buying experience. He is definitely better at his job than I am and I will be happy to have him back. I’ve got just enough information to be dangerous.

One of the most difficult areas is determining the trade-in value of a vehicle. If you give the customer too much for their trade in you may lose money on the car you are selling and not make any on the trade when you sell it depending on what work it may need to get it ready for the lot.

If you give the customer too little they may feel you are stealing their vehicle from them and are insulting them. The key is to have enough trustworthy evaluation information available to back your dollar amount for the trade. We always give the customer the option of trying to sell their own vehicle and buy our vehicle without a trade.

Most of what I planned to accomplish on my own to do list didn’t get done but phone calls were answered, appointments were made, warranty work was done, and cars were sold so I guess it was a good day.

Tomorrow is another day with the opportunity to grow and learn.

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Posted by on January 4, 2012 in Business Matters, Photography

 

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